Sparking creativity through play
Little Clay Clubhouse creates playful foam clay kits designed to make creativity accessible to everyone. With a particular focus on children and adults who may face barriers to traditional creative activities, the brand is built around the idea that making can be a source of joy, self-expression and connection.
I created a joyful, character-filled identity that captures the fun of getting stuck into something creative while giving the brand a warm and welcoming world of its own. Playful illustration brings that world to life, helping Little Clay Clubhouse celebrate creativity without rules or pressure and invite everyone to come along and make something.
The Little Clay Clubhouse
Project Scope: Brand strategy · Brand identity · Illustration · Packaging design
Creativity for everyone
At the heart of Little Clay Clubhouse is a simple belief that creativity should feel open to everyone. The foam clay kits offer an accessible way to make, play and experiment, with a particular focus on creating positive experiences for children and adults who may face barriers to traditional creative activities.
That idea became an important foundation for the identity. Rather than focusing solely on the product itself, I wanted the brand to capture the feeling that comes from making something with your own hands. It needed to feel encouraging and full of possibility, creating a space where there is no pressure to get things right and everyone is invited to join in.
Kind words from the client
Building the brand
The visual identity brings that spirit to life through playful typography, expressive colour and a cast of hand-drawn characters and illustrations. Each element was created to make the Little Clay Clubhouse world feel friendly and imaginative, giving the brand plenty of personality while keeping it approachable for a wide range of ages and abilities.
Illustration plays an important role in creating that sense of belonging. Rather than sitting alongside the identity as decoration, the characters and smaller illustrated details help communicate the warmth and playfulness behind the brand, giving Little Clay Clubhouse a visual language it can continue to build on as its community grows.
