Your business already has something meaningful at its heart. Together, we’ll turn it into a brand people can see, feel and connect with.
Maybe you’re building something that helps children thrive, creates positive change in your community, brings more joy into the everyday, or simply does things a little differently. Whatever your reason for starting, there’s an idea at the heart of your business that matters to you, and you want to build something that matters to other people, too.
Whether you need the foundations to begin, a complete identity to build from, or thoughtful design support as your brand grows, there’s a way for us to work together.
Let’s find the right fit for you →
For the dreamers, doers and founders turning meaningful ideas into something real.
You’ve built something you care deeply about. There’s a clear purpose behind what you do, people you want to reach and ideas for where you’d love to take it next. But somewhere along the way, your brand has struggled to keep up.
Maybe you pieced things together yourself when you were starting out, your visuals have evolved without any real direction, or you simply have so many ideas that nothing quite feels connected. The colours change, the fonts multiply, every new piece of content becomes another decision to make and the business you know has so much substance behind it isn’t being reflected in the way you show up.
Together, we’ll untangle the ideas, uncover what matters and create a clear strategic direction for your brand, understanding what you stand for, who you want to reach and what makes your business different. Those foundations become something you can come back to, giving you direction as your business grows and a reason behind every creative decision we make.
From there, we’ll turn that thinking into a visual identity through considered design and original illustration, creating a visual language with personality, intention and craft at its heart. Every element is shaped around your ideas and your point of view, giving you a brand that feels distinctive, cohesive and ready for whatever comes next.
01 / SIGNATURE BRAND PACKAGE
Brand identity kit
There’s something meaningful at the heart of your business. This is where we uncover what makes it yours and give it a visual language of its own, thoughtfully shaped through strategy, story and craft, and designed to grow with you.
Deliverables:
Strategy & direction
Brand foundations
Audience & positioning
Brand personality
Key messaging
Creative direction & moodboard
Visual identity
Primary logo
Secondary logo
Brandmarks
Colour palette
Typography system
Brand pattern
Custom illustration & graphic elements
Comprehensive brand guidelines
Timeframe: 4-5 weeks
Investment: £1600
02 / ESSENTIALS BRAND PACKAGE
Mini branding kit
For new businesses and thoughtful beginnings, this is a beautiful place to start. We’ll find the heart of what you’re building, bring clarity to your ideas and shape the essential elements into a considered identity, giving you strong foundations to begin with and plenty of room to grow.
Deliverables:
Strategy & direction
Brand foundations
Audience & positioning
Brand personality
Creative direction & moodboard
Visual identity
Primary logo
Secondary logo
Brandmark
Colour palette
Typography system
Brand guidelines
Timeframe: 2-3 weeks
Investment: £900
03 / ADDITIONAL DESIGN SUPPORT
Design days
Sometimes you don’t need a new brand, you simply need dedicated creative time to make something happen. Design Days give you focused access to my design and illustration expertise, whether we’ve built your brand together or you’re bringing an existing identity with you.
From packaging and print to illustrations, campaigns, social content and all those ideas sitting on your wish list, we’ll decide what matters most and spend the day bringing it to life, thoughtfully designed to feel completely at home in your brand.
Packaging & labels
Social media templates
Website graphics
Marketing materials
Custom illustration
Surface pattern design
Print & stationery
Email graphics
Campaign graphics
Product design
Something else in mind? Just ask!
What’s on your wish list?
Investment:
Full Design Day — £375
Half Design Day — £200
A thoughtful process, from first idea to final detail.
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We’ll begin inside your dedicated client portal, where I’ll guide you through a thoughtful discovery process exploring your business, your people, your purpose and where you want to go. This is our chance to gather all those ideas in your head and start uncovering the threads that matter.
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Next, I’ll bring everything we’ve uncovered together into clear strategic foundations for your brand. We’ll define what you stand for, who you’re speaking to, the messages you want to communicate and how your brand should feel, creating a framework we can use to guide everything that follows.
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With a clear direction in place, I’ll translate the strategy into a distinctive visual identity through considered design and original illustration. From typography and colour to hand-drawn elements and all those little details that give a brand its character, everything is created with purpose. Nothing is added simply for decoration; every decision connects back to the foundations we’ve built together.
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We’ll refine the identity together before I bring everything into a considered brand system, complete with guidelines to help you use it confidently and consistently. And when you're ready to take it further, Design Days give us space to keep building, from packaging and print to social, digital and everything in between.
Kind words from lovely clients
Frequently asked questions
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Your brand is often one of the first ways people experience your business, but good branding goes much deeper than how things look. It brings clarity to what you stand for, helps you communicate why your business matters and creates a consistent way for the right people to recognise and connect with you.
Investing in your brand means creating strong foundations for everything that follows, giving you more confidence in how you show up, clearer direction as you grow and an identity that reflects the quality and meaning already behind what you do.
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My services have been thoughtfully created to suit different stages and needs, so there’s usually a natural place to begin. But every business is different, and sometimes a project doesn’t fit neatly into a box.
If you need something a little different, tell me what you have in mind. I’ll always recommend the approach that makes the most sense for your business, whether that’s one of my existing packages, a Design Day or something more tailored.
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Every project moves at its own pace, but as a general guide, a Mini Branding Kit takes around 2–3 weeks, while a Brand Identity Kit takes around 4–5 weeks.
These timings rely on feedback and content being provided when needed, and I’ll keep you updated throughout so you always know where we are, what’s coming next and when you can expect your new brand to be ready.
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A 50% deposit is required to secure your project in my diary, with the remaining balance due once your project is complete and before your final files are delivered.
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My branding packages include two rounds of revisions, giving us plenty of space to thoughtfully refine the direction together.
You know your business better than anyone, so your feedback is an important part of the process. I’ll guide you through each stage, explain the thinking behind my decisions and use your feedback to refine the work ,while always keeping the strategy and foundations we’ve established at the heart of it.
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Absolutely. If you don’t need a full brand identity, a Design Day or half-day can be a great way to work together on something more focused, from packaging and print to illustration, social content or another idea you’d like to bring to life.
If you’re not sure which service is the right fit, tell me a little about what you need and I’ll point you in the right direction.
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Once your project is booked, you’ll be invited to your own dedicated client portal where everything we need will live in one place, from questionnaires and project updates to feedback, files and next steps.
It keeps the process organised and easy to follow, without important details disappearing into an endless email chain. And of course, I’ll be there to guide you throughout, so you’ll always know what’s happening and what comes next.
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Of course. If there’s something I haven’t covered, or you’re simply not sure which service would be the best fit, I’m always happy to help.
If you’re ready to tell me about your project, you can send an enquiry here. For anything else, just drop me an email at emma@daintyforest.co.uk I’d love to hear from you.