Green background with white text that reads "say hello to little Loma where wellbeing meets wonder".

Where wellbeing meets wonder.

Little Loma is a children’s supplement brand inspired by the wild landscapes of Coloma, California, created to help make everyday wellbeing feel joyful, engaging and full of possibility. Rooted in a love of nature, outdoor play and nourishing growing bodies, the brand encourages children to build positive relationships with the things that help them feel strong, resilient and ready to explore.

Working closely with founder Tiffany, I developed a complete brand identity and visual world that could bring those ideas to life for both children and their grown-ups. Through strategy, storytelling, illustration and design, we created a playful but carefully structured identity inspired by the landscapes surrounding Little Loma, filled with animal guardians, colourful realms and thoughtful details designed to make wellbeing something children can connect with and feel excited to be part of.

Little Loma

Project Scope: Brand Strategy · Brand Identity · Illustration · Packaging

Four cartoon animals arranged in a grid. Top left: a brown otter sitting with paws on its belly on a teal background. Top right: a pink and white unicorn sitting in a green forest. Bottom left: a white leopard standing on a blue background. Bottom right: a brown owl standing on a dark gray background.

Creating a world children want to explore.

Little Loma needed to make children’s supplements feel engaging to children while still giving parents the clarity and reassurance they needed. The challenge was creating an identity that could hold both, playful and imaginative, without losing the trust and structure expected from a wellness brand.

Rather than building the identity around the supplements alone, we created a wider world inspired by the landscapes of Coloma. Nature, adventure, characters and storytelling gave children something to connect with beyond the product itself, while a clear visual system kept everything cohesive, recognisable and ready to grow alongside the brand.

Multiple packages of 'Little Llama' Kids Daily Nutritional Blend with mountain and sunrise illustrations on the packaging.
A logo with two overlapping circles containing a flower and a star, and the words "where wellbeing meets and" encircling the top of the left circle and "meet" around the right circle.

Kind words from the client

  • Emma is a superstar. I have been working with Emma over the last few months and she has brought my idea to life through her beautiful illustrations and through her story telling which really brings the brand to life. She is really easy to talk to and to collaborate ideas with, she is great at taking on what has been said and whipping up a world based around your brand. I highly recommend her for anyone in need of branding for their business. She is particularly good with fun, joyful and colourful designs. Thanks Emma for the magical work and I cannot wait to share it with everyone!


Building the brand

At the heart of Little Loma is a world shaped by four interconnected realms, Water, Sky, Land and Mountains , each inspired by the landscapes surrounding Coloma and given its own colours, character and animal guardian. The Sea Otter, Owl, Horse and Snow Leopard give children a friendly way into the brand, while the realms create a structure that can extend across products, packaging, storytelling and future experiences.

Every element was designed to feel like part of the same adventure. Textured landscapes, playful illustration, badges, patterns and a nature-inspired colour palette bring warmth and discovery, while a clear underlying system keeps the identity consistent and easy to navigate. Together, they create a brand that balances wonder for children with reassurance for grown-ups, with plenty of room for Little Loma’s world to keep growing alongside its products.

A brochure or booklet with a cartoon drawing of a cute animal, likely a bear, sitting on a log surrounded by rocks, aligned with the theme of Little Loma. The background shows a canopy of green leaves and tree branches.
A cute cartoon moon with a smiling face, pink cheeks, and closed eyes, surrounded by dark space.
Line drawing of a diamond shape with multiple facets.
Simple digital illustration of a white flower with a pink center and purple accents, set against a green circular background with a pink backdrop.
Four landscape illustrations labeled Sunlit Forest Clearing, Snowy Mountain Ridge, Moonlit Lake, and Open Sky, featuring stylized nature scenes with trees, mountains, water, stars, clouds, and the sun.
Four landscape illustrations labeled Sunlit Forest Clearing, Snowy Mountain Ridge, Moonlit Lake, and Open Sky, featuring stylized nature scenes with trees, mountains, water, stars, clouds, and the sun.
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